About Rookie USA

Haddad Brands created a retail concept in 2011 known as Rookie USA.

Rookie USA is a kids only, multi-brand, premium retail destination. It is a retail experience focused on ages 4-12 years old with an emphasis on apparel, accessories and footwear.

Rookie USA offers consumers a collection of iconic brands and a complete head-to-toe kid's experience.

Rookie USA Fashion Show

February 15, 2018
Total Media Reach: 3,500,000,000
Total Social Impressions: 23,000,000

Stay tuned for the next fashion show announcement

Our Stores

We showcase the most iconic global brands including Nike, Jordan, Converse, Hurley and Levi’s®.


100 West 33rd Street, Suite 1115, New York, NY 10001

Phone: 212.640.3100
Fax: 212.630.3131
Email: info@haddad.com

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